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Cost!

Gimme a break!  

Two months salary for 
a little shard of crystallized carbon?  

Who thought that up?  

Well DeBeers did, and it wasn't too long ago that it was one months salary — but DeBeers has a problem — it controls approximately 65% of the approximately 110 million carats of diamonds mined annually and it periodically takes buying forays into the remaining 35% of the "open" market to sop-up as much "excess" production as it can, while all the while sitting on a stockpile worth billions.  An embarrassment of riches! Hence the diamond engagement ring. Hence the hundreds of millions of advertising dollars spent annually to indoctrinate willfully indulgent women and subtly browbeat conditioned men; all to the great delight of most retail jewelers, many of whom can barely control their drooling, as an endless stream of brain-washed couples seeking their sacred totems — their prices of admission — signifying acceptance...the first step in a seemingly endless process, sometimes maddening, toward the ultimate bonding pageant as old as mankind itself, and enriching many others along the way...

Including GotRox,
but just a little bit.

How to select your GotRox diamond

Unlike many of our competitors,
WE DO NOT PASS ALONG CREDIT CARD
PROCESSING FEES TO OUR CUSTOMERS
unless those fees exceed our margins.